The auction method brings true market value for your property by causing bidders to compete against each other in one place at one time, with one chance to buy. Optimizing these conditions – maximizing the number of qualified bidders at auction – is our business.

A successful auction is the result of:

• Targeting motivated, qualified prospective purchasers.
• Establishing bidder confidence in the property value and the auction process.
• Reaching buyers with quality advertising and other communications.

Targeting: Planning begins with identification of those prospective purchasers who will be most interested in a particular property and will pay the highest price. Immediately upon receiving the assignment to auction your property, we will assemble lists of prospects to target with our custom brochures, e-mail and other communications. Our in-house mailing lists are the product of over 30 years of research and previous sales – a truly unique Roebuck Auctions asset.

Confidence: To bid with confidence, prospects must feel that they know what they are bidding on. Our marketing department will provide all relevant research, materials and information that participants require, as well as coordinate property inspection. And Roebuck Auctions' established reputation in the industry assures buyer confidence in our auction process.

Advertising: Quality advertising not only maximizes awareness, but also the perceived value of your property. Our beautifully produced full color brochures, our industry leading web site and other materials make a statement about what is being sold.

Our aggressive marketing campaigns are highly concentrated under the compressed time frame of the auction method. So each marketing dollar delivers greater impact. And while all of our marketing plans are customized for specific properties and market segments, all utilize multiple channels, which include:

• Local, regional and national news publications
• Traditional direct mail and e-mail
• Detailed exposure on our web site (24-hour, international access)
• Industry-specific trade publications
• Radio promotions
• Outdoor signage
• Aerial photos and surveys
• Custom brochures

Two Types of Auctions

There are two methods of selling at auction.

• In an absolute auction, the property is sold to the highest bidder, with no set minimum price. The absolute method maximizes all the benefits of auctioning: potential buyers will not miss the opportunity to attend, and competition is at its most intense.
• In a reserve auction, the Seller establishes a confidential minimum price, and has the right to decline the highest bid if that price is not reached. Reserve auctions can and do work, but it is imperative that the reserve price be realistic.

Terms of Sale & Accountability

In most auctions, the auctioneer's fee is covered by the “buyer's premium,” usually 10% of the selling price, paid by the bidder. On the day of the auction, the successful bidder signs a non-contingent purchase contract. The property is sold “as is” and the down payment is due at the conclusion of the auction, with the balance due and payable at closing. Closing occurs 30 days or less from the date of auction, or on another agreed upon timetable. Sellers may receive, at the time of settlement, a complete accounting of all income and expenses related to the auction.